What does 'onboarding' refer to in the context of service adoption?

Onboarding in the context of service adoption refers to the process that helps new users understand how to effectively use a service and integrate it into their routines. It is a critical phase that supports users as they begin their journey with a service, ensuring they have the necessary support, resources, and knowledge to get started successfully. This process typically includes activities such as providing tutorials, walkthroughs, and documentation, as well as addressing any initial concerns or questions users may have.

By focusing on the integration process, onboarding aims to enhance user engagement and satisfaction, ultimately leading to better adoption rates. Proper onboarding can significantly impact user retention, making it an essential component in ensuring that new users feel comfortable and confident with the service from the outset.