What is meant by a 'champion' in service adoption?

In the context of service adoption, a 'champion' refers to an advocate who supports and encourages the adoption of a specific service or initiative within an organization. Champions play a critical role in fostering enthusiasm and facilitating the transition to new services or systems. They often motivate their peers, address concerns, and help others recognize the benefits and importance of the service, thereby driving engagement and acceptance throughout the organization.

Having a champion is vital because they not only possess a deep understanding of the service but also have the interpersonal skills to communicate its value effectively. They bridge the gap between the technical aspects of the service and the user community, ensuring that potential adopters feel supported and informed. By cultivating a positive environment for change, champions can significantly increase the likelihood of successful service adoption.