What is the first step in the internal adoption program?

The first step in the internal adoption program is focused on creating awareness among stakeholders about the new service or initiative that is being introduced. This foundational stage is crucial because it lays the groundwork for subsequent steps in the adoption process.

Awareness involves informing and educating employees or users about the service’s purpose, benefits, and how it can impact their work positively. This initial communication is essential to ensure that everyone understands what is being implemented and why it matters. Without this awareness, subsequent stages such as engagement and management may lack the necessary participant buy-in, which could hinder the program's overall success. By addressing awareness first, organizations can foster a more informed workforce that is prepared to engage with the new service and understand its significance.

Engagement, while important, follows awareness since you cannot effectively engage people without an understanding of the service itself. Similarly, management and measurement are subsequent steps that build on the foundation established during the awareness phase. Hence, establishing awareness first is critical to creating a successful adoption process.