Why is user engagement vital for service adoption?

User engagement is vital for service adoption primarily because it ensures that users are actively utilizing the service for better outcomes. When users are engaged, they are more likely to explore and use the features offered by the service, which can lead to deeper understanding and integration into their daily activities or workflows. This active participation not only enhances their experience but also increases the likelihood of achieving the intended benefits of the service. Engaged users tend to provide feedback and contribute to the improvement of the service, fostering a cycle of continuous enhancement and user satisfaction. By focusing on user engagement, organizations can maximize the success of the service and realize its full potential.